Patient-centric medical communication
Pharma executives need to engage with their customers at all levels. This expanded scope is a major cultural leap from traditional medical communication to clinicians and the scientific community.
We must deliberate in a patient-centric way and communicate differently based on our multiple target audiences and connect to patients, their families, and their advocates, as well as practitioners, scientists, and journalists.
We must also utilize the new digital communication technologies to engage with our audiences.
The pace of evidence generation has been increased significantly in recent years. Healthcare professionals need to review hundreds of articles and abstracts to find the essence of evidence about a specific topic. At Concinto, we design the review framework, summarize the clinical evidence and help you to communicate it with your audiences.
We employ standardized research methods to generate varieties of evidence synopsis (systematic reviews, meta-analysis, scoping review, environmental review, etc.) that can address the audiences’ questions.
One of Concinto’s services is the digitization of the existing evidence. It refers to create content that users need to interact with (swipe, tap, drag and drop, etc.) to explore the content. It increases knowledge retention by engaging a reader and make it also more exciting. Moreover, it saves readers’ time by enabling them to review it faster ( e.g. an average journal article in <10 min).
The importance of communication strategy is usually overlooked; however, the strategic plan defines the true impact of medical communication. Concinto can help you to develop the right approach to deliver your message by:
- Choosing the right medium/platform
- Delivering messages in the proper sequence
- Customizing the message by the audience’s expertise, knowledge and unmet needs
We use our experience and expertise to form the most robust business propositions for our clients.
The wide range of our first-hand knowledge enables us to offer pragmatic solutions to achieve project objectives.