Commercialization

A comprehensive approach to successful commercialization of novel medical products and technologies

We validate each step in our analysis with reliable data. Therefore, our proposed business recommendations are supported by solid evidence and enable our clients to justify and track the implementation and execution of the solutions.

Strategy
Product/Portfolio analysis
Product and service research for an acquisition, licensing, or joint venture
Data-driven Market analysis & Segmentation
Regulatory environment analysis
KOL mapping
Market Access & Reimbursement support
Launch package

Pre-launch

We help you to prepare the market for your new products by:

Drawing a market map to recognize its dynamic
Analyzing the “Unmet medical needs” for more effective communication with healthcare professionals and patients
Identifying the key forces in the market and design the right message for each group
Aligning the effort of different internal stakeholders (i.e. R&D, product development, medical, sales & marketing)
Training the product launch teams (medical, sales & marketing)

Launch

A well-planned and well-executed product launch are crucial for the commercial success of a product. We will help your company to have a product launch consistent with your pre-launch campaigns by:

Supporting your field forces for proper positioning of the product
Gauging stakeholders’ response to the product positioning
Adjusting the designed product messages
Training the team for objection handling

Lifecycle management

Product lifecycle management is crucial to maintain a sustainable ROI from a product. We can help you to maximize the profit from a product and extent the lifecycle of your product by:

Providing novel positioning strategies based on the emerging evidence
Fine-tuning the targeting and segmentation by analyzing the market data
Training client-facing team members with the Concinto Dynamic Education

Stakeholder Management

Stakeholders are a small group of your client who plays a crucial role in the commercial success of a product. We will support you and your team by:

Building the professional relationship with different stakeholders
Designing and delivering a coherent message based on their background and incentives
Analyzing the “Unmet medical needs” for effective communications

Research & Development

Pragmatic and result-oriented plans to address unmet medical needs

Education

At Concinto, we offer modern, interactive online courses to improve knowledge transfer to healthcare professionals, patients, and other stakeholders

Medical Communication

Comprehensive support for the entire scientific information and communication process

Why you should choose Concinto

At Concinto, we define our success by the long-term tangible achievements of our clients.
We use our experience and expertise to form the most robust business propositions for our clients.
The wide range of our first-hand knowledge enables us to offer pragmatic solutions to achieve project objectives.

Proven track records

At Concinto, we have more than 40 years of combined experience in the medical and pharmaceutical industry. Our first-hand experience in implementing solutions and business models ensures a positive outcome for our clients.

Holistic approach

We see each project as a multi-faceted challenge and consider all possible internal and external drivers when proposing a solution. Therefore, our solutions deliver the expected outcomes in the real world.

Innovative solutions

We are always searching for new methods to tackle the existing and upcoming challenges for our clients. That includes new business models, novel technologies or reimagination of current practices.

Evidence-based analysis

We validate each step in our analysis with reliable existing data. Therefore, our proposed business recommendations are supported by solid evidence and enable our clients to justify and track the implementation of the solutions.

Your partner in overcoming business challenges

Please contact us to learn more about how we can assist your organization.

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